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There has been considerable change in the relationship between customers and companies. With the ease of online access, customers are now empowered to know their vendors and control their relationships with them including the freedom to switch vendors easily. Companies have the ability to know their customers and market to them on a personalized basis using data mining and predictive analytics technologies.

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Category: Predictive Analytics | Tags: Webinar

Analytics refer to software technology and processes that forward-thinking organizations use to understand their data. Today's organization collects data from a broad span of internal and external sources. It includes a wide variety of data types, including both structured and unstructured. With the ever increasing volume of data, the complexity of finding the critical information necessary to make insightful business decisions has become more challenging. This challenge requires an organization to not only be able to extract the appropriate pieces of knowledge, but also to connect them with the right people at the right time in order to enhance decision-making. Analytical organizations use Predictive Analytics to gain insight into their financial and operational performance as well as their customer behaviors. With these insights, organizations can identify profitable and loyal customers, charge an optimal price, avoid out-of-stock situations, choose the best location for stores, and identify competitive risks and threats.

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Category: Predictive Analytics | Tags: Webinar

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Posted: Apr 02, 2015

Apr, 2015 Blog Posts

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