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Personalizing the Customer Experience with PCI - Buffalo, NY

Aug 03rd 12:00 pm - 4:00 pm
IBM Buffalo Innovation Center - 50 Fountain Plaza, Buffalo NY 14202

Predictive Customer Intelligence (PCI) is an IBM Analytics solution for cross-industry customer analytics. It has been designed from the ground up to inject actionable customer insight directly into marketing systems and customer interactions to help personalize and guide deeper customer experiences.

customer analytics.png

Attend to determine answers to questions such as...

  • What if you knew which customers would most likely respond to a campaign or marketing promotion? 
  • What if you knew the best cross-sell/up-sell opportunities with your customers? 
  • What if you and your organization knew the best action to take with each customer right now? How would it help your business if you knew each customer's lifetime value? 
  • What if you could easily find ways to increase customer repeat visits and grow loyal and profitable relationships? 
  • What if you had a way to deliver a smarter, personalized, seamless customer experience regardless of the channel?
  • Much, much more...
     

Agenda:

Location:

Wednesday, August 3rd

IBM Buffalo Innovation Center

12:00 pm - 01:00 pm Lunch and Networking

50 Fountain Plaza

01:00 pm - 01:15 pm Welcome and Introductions

Buffalo, NY 14202

01:15 pm - 03:00 pm PCI Program Topics/Speakers

Inside Key Center

03:00 pm - 03:15 pm Watson and PCI Demos

4th Floor

03:15 pm - 04:00 pm Customer Panel Discussion

North Tower

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