Introduction to Predictive Analytics using SPSS Modeler
Analytics refers to software technology and processes that forward-thinking organizations use to understand their data. Today's organization collects data from a broad span of internal and external sources. It includes a wide variety of data types, including both structured and unstructured.
With the ever increasing volume of data, the complexity of finding the critical information necessary to make insightful business decisions has become more challenging. This challenge requires an organization to not only be able to extract the appropriate pieces of knowledge, but also to connect them with the right people at the right time in order to enhance decision-making.
Analytical organizations use Predictive Analytics to gain insight into their financial and operational performance as well as their customer behaviors. With these insights, organizations can identify profitable and loyal customers, charge an optimal price, avoid out-of-stock situations, choose the best location for stores, and identify competitive risks and threats.
Join LPA for a free webinar to introduce you to Predictive Analytics concepts including a demonstration on the use of SPSS Modeler to build a model for a specific use case. There are a limited number of seats available, so don't wait to learn more about how to extend your organization's ability to make smarter decisions using Predictive Analytics.