Sep 18, 2014
Category: Business Intelligence
Cognos Workspace Advanced is a web-based analysis tool that is part of the IBM Cognos 10 family. More powerful than Query Studio or Analysis Studio, yet still easy to use for both business and IT, Cognos Workspace Advanced lets you perform data exploration and author reports using relational, dimensional and even spreadsheet data sources. Our “Introduction to Cognos Workspace Advanced” webinar will give you an overview the user interface and its capabilities by developing a simple report using both relational and dimensional data. It will also provide you with insight into how Cognos Workspace Advanced and Cognos Workspace are integrated as well as how CWA relates to Report Studio.
Sep 04, 2014
Category: Predictive Analytics
There has been considerable change in the relationship between customers and companies. With the ease of online access, customers are now empowered to know their vendors and control their relationships with them including the freedom to switch vendors easily. Companies have the ability to know their customers and market to them on a personalized basis using data mining and predictive analytics technologies. Customer analytics unlock insights that enable companies to add new customers and grow their business as well as improve their understanding of what their customers want. It uncovers hidden insights in customer data to enable the creation of personalized experiences that win more business while reducing costs and increasing customer loyalty.