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Webinar: Introduction to IBM SPSS Text Analytics

Posted: Aug 27, 2015

Category: Predictive Analytics | Tags: Webinar

1-hour webinar playback
Part of LPA's Webinar Series: www.lpa.com/events  

What can we do with our textual survey data? How can we gain deeper insights on what our customers are saying about our company and products beyond simple closed-ended questions? Companies large and small are trying to unlock the insights and answers that are contained in natural language texts. These insights are the key to gaining a competitive edge in today’s marketplace. 

Watch this webinar and see how IBM SPSS Text Analytics can be leveraged to translate text from customer surveys into valuable insights and action:

  • Track key concepts over time in various mediums (e.g. social media sites, web sites, customer surveys, etc.)
  • Use extracted text concepts to evaluate marketing initiatives. Answer questions like: How effective was our last marketing campaign at getting our message across?
  • Determine what are customers saying about your sales cycle in their surveys?
  • Uncover which concepts are most correlated to your desired outcome (completed sale).
  • Assess/Identify customer sentiment on individual customers, on a specific initiative, and/or on the overall company. 

During this informative webinar, we will:

  • Explain the terms Text Analytics and Text Mining
  • Determine where Text Analytics can be used
  • Describe possible use cases/projects where Text Analytics is applicable
  • Demonstrate how IBM SPSS is used to extract concepts, create higher level linguistic categories and how to analyze the results

 

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